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Employee Engagement or Customer Engagement?

In any business it’s easy to focus your attention on what you ultimately want for your company – engaged customers willing to pay for your product or service, company growth and success.

If that’s the ultimate goal, then that’s where many leaders think most of their resources should be focused. And often, by default, that means your employees are considered a part of those resources just like money, technology, and infrastructure are. But are they really resources when they have the power to make or break your company?

Engaged employees tend to be happy employees, and happy employees have been shown to be more productive. Whereas employees who are not engaged, or actively disengaged can be detrimental to customer experience and create costly turnover.

Perhaps it’s time to think of your employees differently. Not as as resources or capital, but as integral contributors whose engagement is just as crucial to the success of your company as your customers are. Employee engagement (and any programs that support it) aren’t soft and fuzzy or a waste of money. Employee engagement actually helps build your company and supports long-term growth and profitability.

Contributors are recognized for their humanity, where as resources or capital strips them of that.

Funny thing that when humanity is absent in titles, it tends to expand out to how those with the titles are respected and treated. Bring back the humanity. Your employees will thank you for it. And remember, when your employees are happy, everyone’s happy!

Not sure where you should start? Give us a call or drop us an email and let’s discuss your goals.

#employee-engagement #workforce-culture #employee-experience
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