It doesn’t matter if you’re a B2B or B2C focused business, you’re reliant on your people — and that’s where we help CEOs improve their company’s performance – by aligning their people.
Regardless of whether you sell products or services, you have competitors. In some cases, a lot of them. As a result, most businesses compete on price and/or service while overlooking the one asset they can truly own – their unique culture.
Culture can support or undermine your marketing and sales efforts, because your employees’ actions speak volumes to current and prospective customers with what it’s like to do business with your company. At any point in the relationship, prospects or customers can easily turn away from your company in favor of a competitor—a choice that is made all the easier when they have a less-than-stellar customer experience.
Not just why they should choose you, but beyond the sale as your future customers.
An aligned culture benefits your company more than you may think:
- It contributes toward employee retention
- It is a benefit for attracting new employees
- It can help reduce health care costs and absenteeism
- It reflects the face of your brand to the wider world
- It increases the value of your company
Which could be why 92% of CEOs believe there are real benefits and a competitive advantage to having an improved and consistent workplace culture.
38% of employees who felt they were treated with incivility “intentionally decreased” their work quality, and 25% took their frustrations out on customers
Harvard Business School
Employees with a strong connection to their organization’s culture show higher levels of engagement
61% of employees said that workplace stress had made them sick and 7% said they had actually been hospitalized
Dying for a Paycheck